‘How Soft Power Works’ a new paper by APCSS’ Dr. Vuving

On September 18, 2009, in Vuving, by APCSS Editor

What is Soft Power and how can it be generated? APCSS professor Dr. Alexander Vuving writes about it in a paper now available on the APCSS website at https://apcss.org/Publications/Vuving%20How%20soft%20power%20works%20APSA%202009.doc

“How Soft Power Works” explores what constitutes soft power and what underlying conditions generate it. In addition, Vuving surveys major policy tools and how these tools facilitate and produce soft power.

This paper was presented at a panel on “Soft Power and Smart Power” at the American Political Science Association’s annual meeting held September 3 in Toronto.


The views expressed in these articles are those of the authors and do not reflect the official policy or position of APCSS, the U.S. Pacific Command, the U.S. Department of Defense, or the U.S. government.

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One Response to ‘How Soft Power Works’ a new paper by APCSS’ Dr. Vuving

  1. Stephen Matthew Wisniew says:

    Appreciate the article and the especially the content. Working on a Strategic Communication MA Thesis and will be using some of the concepts. Thank you so much for your work.

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