Widespread introduction of commercial and societal lockdown practices is helping to flatten the curve of new coronavirus cases, while simultaneously inflicting great harm on our economy and individual finances. The global pandemic continues to spread worldwide, yet business leaders are already exerting pressure on political leaders to adapt protection measures to better protect commercial interests. Crises differ significantly in their duration, but our experience tells us they are always temporary, exceptional, and unusual. Our leaders must be prepared to effectively manage the difficult task of transitioning their communities and their nations out of the crisis and into recovery with the least amount of both physical and financial suffering in the process.

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